Contrasting Joseph Bruce’s Insane Clown Posse apparel to Other Underground Hip Hop Wear

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Published: 04th July 2012
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Fashion and underground hip hop have always been partners in crime. Sort of. From the early days of b-boys with parachute pants to the baggy gangster look of 90s rap to the sleek appearance of today’s underground hip hop artists, it’s safe to say that underground hip hop and fashion’s relationship is a constantly evolving one. Unless you’re Joseph Bruce of ICP, that is.

Joseph Bruce came up in the 80s and started making noise with ICP in the early 90s. The Insane Clown Posse apparel then reflected the times: baggy everything, from pants to jerseys to bandanas. But that Insane Clown Posse apparel only reflected half of the hip hop universe’s preference, and not the underground hip hop half.

That’s right—Joseph Bruce’s Insane Clown Posse apparel then and even now still looks more like clothing that would be worn by mainstream bangers than by underground hip hop artists. Let’s take a look at some mainstream artists wearing similar things to prove it.

The easiest example is Eminem. He reached prominence in the late 90s, and was often seen in baggy workout pants and sweatshirts. If not a sweatshirt, than a baggy t shirt to match. Joseph Bruce isn’t too far off from this look with his Insane Clown Posse apparel—all it would take is for Eminem to cut his baggy jeans in half and he’d be rocking the same denim jorts you’ll find on Joseph Bruce.

The bleached hair is another similarity that’s hard not to miss. Could this be a Detroit look? Maybe to an extent, but rappers from all over the country were sporting similar styles back then.

Snoop Dogg is another example of a mainstream rapper who can be found often wearing baggy jeans, big t shirts and Jerseys. He’s from the west coast, so any claim that Detroit has its own underground hip hop look can be thrown at the window. The jersey component of Insane Clown Posse apparel can be found on Snoop Dogg as well--an avid Lakers fan, Snoop is often spotted in gold and purple.

By now we’ve proven that Joseph Bruce’s most notable Insane Clown Posse apparel is quite similar to the clothing found on 90s mainstream rappers. The question remaining is one concerning why Joseph Bruce’s Insane Clown Posse apparel line hasn’t evolved to reflect the times like the lines of other notable underground rappers.

Baggy clothing will always be a staple in hip hop fashion, whether mainstream or underground hip hop. But there’s no denying that in the 21st century, that component has been slowly phasing out. Many rappers that were once underground like Kanye West have become fashion moguls, in some cases even releasing their own fashion lines with fashion shows.

Yet as many Juggalos will claim, the fact that Joseph Bruce would drop dead before ever compromising his art—fashion or music—is a reassuring sentiment.

Joseph Bruce’s brand of underground hip hop fashion in Insane Clown Posse apparel and what the other guys are doing may never go hand in hand, but that’s what Juggalos respect so much about him. If Joseph Bruce had ever compromised, ICP probably would have died 20 years ago!


Joseph Bruce is an underground hip hop icon, but his fashion style and the Insane Clown Posse apparel he helps design are not considered "in" with the fashion other underground hip hop artists wear. This endears him only further to the Juggalos. To learn more about Joseph Bruce’s fashion and Insane Clown Posse apparel, please visit

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